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Product-Led Sales 101
Welcome
Course Overview (2:49)
PLS Basics
What is Product-Led Sales? (1:45)
The Acronyms: PLS vs. PLG vs. SLG (1:12)
PLS Benefits for Customers (2:22)
PLS Benefits for Your GTM Team (4:09)
Checkpoint Quiz
Section summary
Preparing for Product-Led Sales
Assessing for PLS Fit & Readiness (1:50)
Framework for Implementing a PLS Strategy (2:07)
Objectives
Sales Motions
Getting Buy-In (44:06)
Checkpoint Quiz
From Theory to Action
Maturity and Complexity: Preparing for Playbooks (1:04)
Defining PQLs in Order to Develop Playbooks (1:04)
Playbooks in Action (8:04)
Checkpoint Quiz
Certification
Let's Test Out + Get Certified!
Well Done!
Defining PQLs in Order to Develop Playbooks
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